doe anderson
Amplifying A Century of Belief, Empowering the Future
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An Agency Built on Adaptation
This proposal isn't about disrupting Doe-Anderson's values—it's about providing powerful new tools to carry them into the next century.
Century of Innovation
As America's oldest independent advertising agency, Doe-Anderson has thrived by embracing change and navigating seismic industry shifts.
Core Philosophy
"Adapt or die" has guided every strategic decision, creating a forward-looking tradition of continuous evolution.
Building Belief
Your central mission of forging deep, meaningful connections between brands and people remains more valuable than ever.
The New Creative Mandate
AI integration in advertising is a present-day reality, with 91% of U.S. agencies actively using or exploring these tools. This presents both significant risks to belief and immense belief amplified.
Risks to Belief
Business Model Disruption
The billable hour becomes untenable as AI automates tasks
Creative Sameness
Widespread AI use risks unoriginal campaigns that fail to capture attention
Brand Safety Risks
Over 70% of marketers encounter AI-related issues like hallucinations and biased outputs
Belief Amplified
Augmented Creativity
AI serves as a powerful collaborator for consumer insights and brainstorming
High-Value Focus
Shift from selling time to delivering breakthrough strategy and ideation
Competitive Edge
Outmaneuver competitors with better ideas, backed by better data, faster
Our Vision: The Cognitive Interface Era
We believe the future of work is cognitive, not mechanical. Our mission at AIPrep.xyz is to prepare organizations for this world.
The Last Revolution
Software turned computers into instruments of productivity, transforming how we work and create.
The Next Revolution
Language becomes the interface, and intelligence is native to every workflow we design.
The Future of Work
Every professional has an AI partner as integral as the internet, making work feel less like labor and more like creative orchestration.
Augmenting the Artisan
This bespoke AI upskilling program is designed specifically for creative professionals, not technologists. Our objective isn't to replace the artisan's craft but to provide a new generation of power tools.
Foundation
Establishing AI fluency through self-paced learning covering LLMs, diffusion models, prompt engineering, and ethical frameworks. Includes initial benchmarking via our AI Literacy Score system.
Creative Catalyst
One-day, six-hour immersive hackathon where teams apply AI tools to real creative challenges relevant to their daily work at Doe-Anderson.
Quantifying Impact
Post-program AI Literacy Score assessment provides quantitative measurement of skill uplift, targeting 3x-5x productivity improvements in strategic capabilities.
What This Means for Doe-Anderson
Faster prototyping →
Turn campaign ideas into working visuals or mockups in hours, not weeks.
Sharper pitches →
Present clients with richer concepts, supported by live prototypes and dynamic imagery.
More creative bandwidth →
Free teams from repetitive tasks so they can focus on insight, storytelling, and breakthrough ideas.
Future-ready talent →
Equip Doe-Anderson's people with skills that will define the next decade of advertising.
Brand-safe adoption →
Ensure every tool is used responsibly, aligning with your values and B Corp standards.
Meet Your Instructors
Learn from experienced practitioners who have built AI products, trained communities, and guided startups to success.
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Micah Johnson
Lead Instructor
A hacker and product developer, Micah's tenure at Captain HQ saw him building complex financial products for the insurance industry, showcasing his ability to navigate and simplify intricate data streams.
His strategic acumen was further demonstrated at Luxe brand, where he spearheaded a new partnership program that tripled the company's revenue.
As an On Deck Fellow and AI engineer, Micah has run AI literacy courses for communities in Texas and built internal AI pipelines for companies like w3.io. He leverages his extensive network and deep understanding of startup operations to guide Riverguide.ai's product development and growth strategies.
Kela Ivonye
Instructor
A serial entrepreneur and startup coach who has successfully exited a startup and played pivotal roles in the entrepreneurial ecosystem.
He served as an Entrepreneur-in-Residence at Amplify Louisville and as Head Coach at the Russell Tech Business Accelerator, where he helped founders shape their vision, build MVPs, and secure funding.
Under his guidance, entrepreneurs have raised millions and been accepted into elite programs like Techstars and Y Combinator. Most recently, Kela launched the first accelerator for student founders at the University of Louisville, continuing his mission to empower the next generation of innovators.
The Creative Catalyst Hackathon
A full-day, hands-on workshop where your teams learn by applying AI tools to challenges directly relevant to building belief for your clients.
Initial Benchmarking Assessment
Sent one week before the hackathon. Complete your baseline AI Literacy Score assessment to establish your starting competency level and personalize your learning journey.
Welcome & The New Creative Mandate
Align on AI's strategic role in "building belief"
Vibe Coding
Translate campaign ideas into functional web experiences without code
Generative Imagery
Master prompt engineering to accelerate mood boarding and concept visualization
Lunch & Learn: AI Ethics
Develop framework for safe AI use, protecting Doe-Anderson and clients
Generative Video
Create dynamic video concepts in minutes, improving creative pitches
Integration & Workflow
Create actionable plan for applying skills to current and future projects
Follow-Up Assessment
Sent the following Monday after the session. Complete your post-program benchmarking to measure skill uplift, track your AI Literacy Score improvement, and identify areas for continued upskilling and development.
Measuring Creative Excellence
Our AI Literacy Score provides quantitative measurement of creative capability enhancement, ensuring your investment delivers measurable results.
What is AI Literacy Score?
AI Literacy Score is our scoring system that measures how well you can work with AI tools. Think of it like a video game score that shows your skill level.
Your score shows how good you are at talking to AI to get the results you want. We measure this by giving you different challenges where you write prompts (instructions) to AI.
These challenges include:
- One-shot prompts - Writing one clear instruction to get what you need
- Multi-turn conversations - Having a back-and-forth chat with AI to guide it step-by-step
The better you get at steering AI to complete tasks, the higher your score goes. This helps us track your progress and show exactly how much you've improved.
Productivity Boost
AI projected to boost labor productivity by up to 40% in creative and knowledge work
Source: Accenture Research →
ROI Multiplier
Average return of $3.70 for every dollar invested in Gen AI, with 74% of organizations seeing positive ROI
Source: IDC 2024 Report →
Innovation Acceleration
AI can double the pace of R&D and prototyping, with capabilities advancing 3x faster than Moore's Law
Source: McKinsey Research →
Competency Progression Framework
Novice User
Can use basic text-to-image prompts and generate simple copy variations for initial creative exploration.
Competent Practitioner
Can generate on-brand copy and direct image models for consistent visual styles that align with client brand guidelines.
Advanced Director
Can architect complex prompts for nuanced visuals and "vibe code" simple interactive prototypes for client presentations.
Strategic Orchestrator
Can integrate multiple AI tools into seamless workflows and leverage AI for novel consumer insights that drive breakthrough creative strategies.
Partnership Investment Framework
$600 per person for full 15-person cohort
Regular price: $750 per person
⏰ This discounted rate expires Wednesday, October 29th, 2025
After this date, the price returns to the regular rate of $750 per person ($11,250 total)
Comprehensive access to the aiprep platform
Six-hour Creative Catalyst hackathon experience
Complete pre- and post-program benchmarking using AI Literacy Score system
Detailed executive briefing to review progress and strategic recommendations
Real Outcomes From Our Programs
Proof points of the AIPREP system's effectiveness for institutions and organizations
"I truly could not have built my MVP in time without AIPREP. The workshop gave me the tools to rebuild my app and land a spot in KYX's Velocity accelerator."
"After a single AIPREP session, I practically had my entire product built. Databases, authorization — everything just worked."
"AI Prep transformed my idea into a fully functioning product in just 4 weeks. The process was clear, supportive, and gave me the confidence to take it to the next level."
See What Our Participants Built
Real projects, real impact, real results from our AI mastery program
Cuvée Collective
Wine programs that elevate experience and margin for restaurants, resorts, and hotel groups. Data-led, guest-loved wine lists with smarter buying.
Booked N Beyond
Automated growth platform for beauty entrepreneurs. A system that builds your content machine, automates client management, and maps your freedom timeline.
Louisville Local Pulse
Personalized event discovery platform that surveys users about their interests and delivers hyper-local recommendations. Like having an 'in-the-know' friend in your pocket.
Ready to Build the Future of Belief
The agencies that will thrive in the next decade aren't those that fear AI, but those that harness it strategically to amplify their core mission. For Doe-Anderson, that mission has always been building belief—and AI offers the most powerful new tool to do exactly that.
Your Next Steps
Secure investment approval for the upcoming cohort
Complete intake materials to customize content around Doe-Anderson's specific challenges
Finalize and sign your customized service agreement
Select your 15-person strategic cohort from across creative disciplines
Launch your AI-augmented creative transformation
"The primary danger isn't being replaced by AI, but being outmaneuvered by a competitor who uses AI to develop better ideas, backed by better data, faster."